Related Posts And SEO
If you are using ‘white hat’ techniques to rank your websites then you know great content on your site and interaction with your visitors is important. This article explains the positives of ‘related posts and SEO‘ benefits. We explain why each page of your website,or post on your blog, will benefit greatly from having related posts listed at the end.
Related posts can simply be a list of the article titles as the anchor text – linking through to the relevant page.
Related Posts And SEO – Visitor Interaction
Vistors have found your website page because a ‘search term’ on the page is deemed by search engines like Google to be relative to the term being inputted by their ‘user’. Google is constantly looking to give its users a good experience. A good experience usually means finding the information they are looking for.
If a visitor finds the information they are looking for they, may be interested in other pages or articles you have created. If you have ‘related posts’ at the end of each page it has 2 benefits for the user
- Promotes articles that they didn’t even know were on your website
- Gives them alternative articles or information that may be better suited to the information they were trying to find in the first place.
Making the user experience on your website better, using related posts, will be rewarded by ‘search engines’ as it will:
- Increase the number of pages viewed by each visitor
- Increase the time the visitor spends on your site
- Decrease the number of visitors who visit your page and then exit the website (bounce rate)
Related Posts And SEO – Bounce Rate
Bounce rate is a measure used by Google to gauge the relativeness of the information against the users’ search criteria.
If you have an article about ‘Golf Clubs’ and the user gets to this page through a search engine – google will measure the percentage of people that visit this page for that search term and then stay on the page. Let us say that your page or post is a review of different makes of golf club sets.
Now, if 50% of the people who found the page we’re looking for reviews of ‘Golf Clubs’ as in which set of golf clubs is better than another set, but the other 50% were looking for reviews or information on ‘golf clubs’ as in, which Golf Club is best to join it is likely that half of your visitors will come out of your website, as the information listed is not what they were after = 50% bounce rate.
Of course, good SEO practices around how to structure the page or post would have overcome this – but a link to a related post just may have been more relevant to what the user was looking for – and they stay on your website.
You may ask what is a good bounce rate? Well Wikipedia states:
“High bounce rates typically indicate that the website isn’t doing a good job of attracting the continued interest of visitors. According to an Inc.com article: “As a rule of thumb, a 50 percent bounce rate is average. If you surpass 60 percent, you should be concerned. If you’re in excess of 80 percent, you’ve got a major problem.”
Interpretation of the bounce rate measure should be relevant to a website’s business objectives and definitions of conversion, as having a high bounce rate is not always a sign of poor performance. On sites where an objective can be met without viewing more than one page, the bounce rate would not be as meaningful for determining conversion success. In contrast, the bounce rate of an e-commerce site could be interpreted in correlation with the purchase conversion rate, providing the bounces are considered representative of visits where no purchase was made.”
Related Posts And SEO – Internal Linking
Internal linking of the pages of your website is a must for SEO. It allows you to set relative and varied anchor texts for your pages or posts as well as encouraging visitors to view more pages.
Related posts are a great way to add 3 or 4 highly relative internal links to your web pages. If you have a blog or website that is a number of years old, internal linking also allows you to encourage visitors to pages they may not have even found before (especially if they have to trawl through archives). Google and other search engines will then take more notice of these old pages – as they are ‘well established’ pages, getting fresh visitors.
If you are a website owner consider our ‘SEO Consultancy to discover how to get more website visitors