9 Great Reasons Why Your Business Website Doesn’t Need SEO Outlined by Bamsh Digital Marketing
Your Business Provides a Service or Products that don’t get searched – new product or a solution to a problem that people don’t know they have
If your business is first to market with a product or service you may well have created a solution for a problem that potential customers do not realise they have. If people are not aware of the problem, and obviously not aware there is a solution, there simply will not be any searches in Google for your offering.
An example of this is a business we were in discussions with. They provide a service where they change your energy supplier (gas and electric) for you, every time a cheaper rate is available – all automatically. Most homeowners consider it too troublesome or complicated to calculate the cheapest rate available and then apply to switch to a new supplier. Whilst many people would be aware that they should change their energy suppliers, they would not be aware that a service is available to do so for them. So research into keywords such as “automatic cheap energy” or “automatically switch my energy supplier” would have zero searches a month. Ironically, a few weeks after our discussions with the company, the automated energy switching or “flipping” market exploded, with a number of large comparison websites offering the service. If the company we were talking with had utilised our services they would have had a jump on the industry!
Search Engine Optimisation or SEO was a very little known term when we started offering it as a service back in 2012. If a company website was not attracting business, they assumed they needed a new website and not necessarily that it simply needed optimising. Now, amongst savvy business owners, SEO is a well known and trusted service to get leads for a business.
Your Business Need Leads Today
Yes, you understand that SEO can improve your website, deliver leads and as a long-term strategy delivers the best return on investment. However, your business needs enquiries and leads today.
If your business demands highly targetted leads and enquiries, the fastest way to attract them is either with Google Ads (Pay-Per-Click or PPC) or Facebook advertising, which can start delivering enquiries within a few hours.
Many new businesses to our agency, utilise PPC whilst waiting for the SEO to have a meaningful positive impact.
No Capacity in Your Business
Good SEO services will drive potential customers and leads to your business. What good are leads though if you cannot fulfil the orders in a timely manner?
When discussing our services with a potential client it is the first question we ask – how many more sales can you deliver in a reasonable timeframe.
We are often surprised by some business owners that want to use our services to rank above competitors. They couldn’t handle the extra enquiries. This is “vanity SEO” not a long-term business strategy. “Rankings are for vanity, sales leads are for sanity”.
- Website Built on a Platform that is NOT SEO friendly (themes / square space)
- Your Business, Services or Products Change Frequently and Fast (Ticketmaster as an example)
- You Business is the Product (Apple)
- Limited Budget (long term strategy or you are a start-up – spend it on networking or PPC)
- You Have Time on Your Hands
- Your Business Does Not Have Any Competition (there is search, but you are the only provider)