How Does Search Engine Optimisation Work For You?
You might have the greatest business ever to grace the web, but the fact is that most people find websites through search engines and if your search engine rankings for keywords relating to your business are low, you are losing out on lots of potential customers. These tips will help you improve that all-important PageRank.
Optimise your presence on search engines by getting other (reputable) sites to link to your site. If other legitimate sites are linking to you, search engines will see that you are an established presence online. Seeing that you are more in demand, the search engines place your site in a higher position.
When it comes to search engine optimisation, good old reciprocal links still have a small but significant role to play. When two websites swap links, the process benefits the standing of both sites on the search engine results pages. Any link pointing to a page helps it in the SEO process, and trading a link is a reasonable way to get another one.
Don’t over-stuff your site with keywords as this can be used against you. The search engines look for words located primarily in content. however, having an unnatural amount of the same keywords in the content of your site can actually work to your disadvantage because it will send up a “red flag” to search results to skip as it seems fishy.
To really push your business up through the rankings, you should think about using long-tail keywords and longer phrases that are specific to what people are searching for. The web spiders are very friendly to longer keywords, and you can use fewer of these throughout your content, allowing it to appear more natural and to come across as reader-friendly.
Every day that you don’t implement sound search engine optimisation measures, is another day that your competitors are getting business that you could have gotten otherwise. Therefore, you should immediately get started on implementing the tips above, to greatly improve your business website’s rank, relative to your competitors’ sites.
Google Takes Down Links Websites It seems as though we read every day of another Google Takes Down Links Websites announcement. It is an ongoing battle between websites selling links and Google finding them and blacklisting them. If you (or your SEO company) are using such websites – be careful – your website could be …
Apple To Buy Car Company? What That Means For Your Business It is reported today (February 2014) in the San Francisco Chronicle, and widely elsewhere, of a link between electric car manufacturer Tesla and electronics retailer Apple – Apple to buy car company? Updated below We look at the impact or opportunity this could mean …